The term web site advertising has two basic interpretations —
(1) publicizing your web site's existence and
(2) displaying advertisements on your web site.
Publicizing your web site's existence involves submitting its URL
to search engines so that they can automatically "spider" its content,
submitting it for consideration by other web sites and directories,
sending press releases to online and traditional news organizations,
and developing a multi-faceted online advertising campaign to reach
Internet users directly. Banner ads, affiliate schemes, and
contextual "pay per click" advertising campaigns are among the
online advertising techniques employed by web site owners.
Displaying graphic or textual advertisements on your site can be done
using a variety of fee models including monthly, cost per impression,
cost per click, or cost-per-action (typically via an affiliate program).
Sites operated by "brick and mortar" retailers and manufacturers usually
focus on the first interpretation. Sites operated by information
publishers, news aggregators, and bloggers generally focus on the second
interpretation. Many web site owners reciprocate links with other
websites, especially those that offer related information content.
In this manner, both web sites can benefit from additional exposure and
During the early years of the World Wide Web, online advertisers often
placed banner ads on publisher websites. Standard banner ads were
sized at 468 pixels wide by 60 pixels high, so they could be easily placed
on a variety of websites. Unfortunately, the products and services
being touted on the banner ads usually differed from the topics of the
pages on which they appeared, so users rarely clicked on these ads.
More recently, web site publishers and advertisers have adopted contextual
advertising methods, enabling ads to automatically be placed on web pages
with related subject matter. Users are more likely to notice (and
click on) these targeted advertising messages, which are relevant to the
topic, product, or service they are researching at the moment.
Here on WebSiteAdvertising.us, we highlight a number of popular resources
both for advertising your web site and for advertising on your web site.
Use sponsored search ads to connect with customers searching
for what you sell. Sponsored Search prominently displays your business
in search results on leading sites like Yahoo. You may also opt to
display your listings alongside relevant articles and product reviews. Advertising.Yahoo.com
This well-regarded search engine technology and review site
offers a wealth of resources for online advertisers. Visitors can
find information about search engine advertising, web site optimization,
and web directories. www.SearchEngineWatch.com