Web Site Advertising

Web Site Advertising > Advertising Trends

The term web site advertising has two basic interpretations — (1) publicizing your web site's existence and (2) displaying advertisements on your web site.

Publicizing your web site's existence involves submitting its URL to search engines so that they can automatically "spider" its content, submitting it for consideration by other web sites and directories, sending press releases to online and traditional news organizations, and developing a multi-faceted online advertising campaign to reach Internet users directly. Banner ads, affiliate schemes, and contextual "pay per click" advertising campaigns are among the online advertising techniques employed by web site owners.
Displaying graphic or textual advertisements on your site can be done using a variety of fee models including monthly, cost per impression, cost per click, or cost-per-action (typically via an affiliate program).

Recent Online Advertising News

How measurable is online advertising?
New research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale, randomized experiments.
Science Daily. Thursday, 21 Mar 2019 13:04:05 EDT.
The Intrusiveness Of Internet Advertising: The Not So Hidden Persuaders
Consumers' ability to control when and how they watch ads on the net is being eroded by the increasing intrusiveness of online advertising. The risk that many consumers will be alienated is high.
By Thomas Dichter, Contributor. Forbes. Monday, 11 Mar 2019 13:18:00 -0400.

Sites operated by "brick and mortar" retailers and manufacturers usually focus on the first interpretation. Sites operated by information publishers, news aggregators, and bloggers generally focus on the second interpretation. Many web site owners reciprocate links with other websites, especially those that offer related information content. In this manner, both web sites can benefit from additional exposure and visitor traffic.

During the early years of the World Wide Web, online advertisers often placed banner ads on publisher websites. Standard banner ads were sized at 468 pixels wide by 60 pixels high, so they could be easily placed on a variety of websites. Unfortunately, the products and services being touted on the banner ads usually differed from the topics of the pages on which they appeared, so users rarely clicked on these ads.

More recently, web site publishers and advertisers have adopted contextual advertising methods, enabling ads to automatically be placed on web pages with related subject matter. Users are more likely to notice (and click on) these targeted advertising messages, which are relevant to the topic, product, or service they are researching at the moment.

Here on WebSiteAdvertising.us, we highlight a number of popular resources both for advertising your web site and for advertising on your web site.